What to look for in a listing agent?

We understand how daunting it can be to sell a house. You cannot just go out and about with a “for sale” sign and expect buyers to come knocking at your door. A combination of best marketing skills and sales know-how is needed in order to successfully sell a house. And, this is where a listing agent comes!

A listing agent brings forth the appropriate expertise and helps you get the right price for your house. It does not matter if it is a 5-bedroom behemoth or an apartment; the right listing agent will get
you the perfect deal.

So, what does a listing agent exactly do?

A listing agent is a real estate agent who specializes in selling houses in addition to other duties. This includes formulating catchy, effective print and web advertising strategies that end up attracting a pool of potential buyers. Moreover, they are also responsible for holding viewings that show off the property and deal with all the offers and related negotiations with buyers and strike a deal.

Speaking of this, an experienced listing agent will make the entire process easier for you by taking all the pressure off your shoulders and making sure that the listing of your home gets its fair share of exposure.

While there are so many agents to choose from, and even more eager to get your listing, it can be quite a challenge to select the right agent to sell your property.

Therefore, make sure to ask the following questions to find the right listing agent. You can thank us later!

What is the value of the property, according to the agent?      

First and foremost, ask your potential listing agent to quote the price they can sell the house for. Suppose two of the agents quote $600,000 while the third one says $800,000, you got to ponder! There are chances that the high bid is just a mere exaggeration and a tactic to attract business. In the end, it is you who will be bearing the price because the unnecessary high quote would already have scared away the potential buyers.

What is the marketing plan?

You are supposed to look for something different, bigger, and better. Plain and dull answers like putting up a number of classified ads in the newspaper or host an open house should not be the only answers that a competent listing agent should put forward.

A professional listing agent should be able to walk you through the entire marketing campaign and tell you about the kind of buyers your property will attract. He should be able to clearly tell how he intends to target a specific audience.

Can I speak to one of your previous clients?

There is no way better than this to test your client. And, an experienced agent will definitely have a success story to present!

Moreover, a confident and reputed listing agent will happily comply with your request and connect you with one of their past clients right away.

This will give you an insight into the agent’s working ethics and track record of his performance.